The Ultimate CES 2024 Guide To The Hottest Parties, Panels And Robots

Cruise the home of the future, chat with a refrigerator, play ping pong with a robot, enjoy autonomous rides and party with Ludacris. The world’s most exciting technology show is gearing up to descend on Las Vegas, the week of January 7, with more than 130,000 attendees and 2.3 million net square feet of exhibition space to explore.

Whimsical visions of color-changing cars and self-driving strollers stole the show at CES 2023, but loftier goals abound for CES 2024 with AI attempting to tackle sustainability challenges including clean air, water and food amid a growing labor shortage, wellness for an aging population, and battery range for the electrification of everything.

Now in its 100th year since first launching as a radio conference, CES has become a showcase of global innovation across dozens of industries. The event is massive. If you’re planning on going, you’re going to need this guide.

Show Floor Tour

To begin, download the app or check the website for badge pickup locations at the airport and hotels, bag policy which limits entry to the show floor to two small bags, preferably clear, and the free shuttle schedule.

Then get to know the interactive show floor map and organize your days by location as it can take considerable time to get from place to place. Booth and room numbers will help you find your way around the three main venues.

Tech East

Tech East is located at the Las Vegas Convention Center (LVCC) and showcases smart home, cars and more. If you’re taking the free shuttle, you’re likely to arrive at Central Plaza where you will be greeted with glee by Google which often has thrilling activations like Disney-style rides, bouncy slides and carnival games with prizes. Others in the space for 2024 include Walmart, Kia, Shift Robotics, maker of Moonwalker skate shoes, and Xing Mobility, maker of Miss R. the electric supercar. Expect a party scene.

Central Hall is where the biggest exhibitors dazzle. These include LG (16008), Bosch (17207), Panasonic (17609), Canon (17629), Samsung (19608, 19638) and Sony (21800, 23015, 23024). Other fun booths include Razer (15054), Stern Pinball (16254), Bandai Namco (16845), Sharp (17229), RCA (17236), Hisense (18217), TCL (18708), Nikon (18724) and Harman (19629). Central Hall booths are 15000-23999 and as you exit, you’ll head through the Grand Lobby to get to North Hall.
North Hall is an interesting mix of healthtech demos and agencies. Exhibitors include: Noom (8062), Stopfakes.gov (8004), MassRobotics (8374), Invoxia (8463), Resmed (8525a), Withings (8637), Abbott Labs (8713), Roborock (9029), NSA (9553), Prelaunch (9577), TSA (9671), HERE (10147), LeddarTech (11014) and Hologram (11070). North Hall booths are 8000-11999 and you’ll find conference rooms N101-N120 on Level 1 and N201-249, N250-N264 on Level 2. If you’re looking to continue on to West Hall, before entering Westgate (Booths 300-2999) turn left.
West Hall is where everything moves: cars, boats, scooters, RVs, flying taxis—typically all-electric and autonomous. Exhibitors include NODAR (3152), Garmin (3519), Kia (4240), Bridgestone (4465), Mobileye (4600), Qualcomm (4901), Goodyear (4917), Mercedes-Benz (4941), Hyundai (5501), Hyundai Mobis (5216), Horwin (5240), WeRide (5477), Indy Autonomous Challenge (5901), Luminar (5917), Brunswick (6117), Innoviz (6252), Blink Charging (6275), VinFast (6417), Innovusion (7001), Pebble Mobility (7023) and Bmmpr (7029) and Zoox (7228). Mercedes has demos is in Diamond Lot outside and Mobileye and Luminar are in West Plaza. West Hall booths include 3000-7999, and the Media Room is on Level 2 in W212.
South Hall is closed for 2024 but the connector leads from Central Hall to the outside Bronze, Platinum and Silver Lots where BMW and other cars are, and is adjacent to the Renaissance Hotel. The building also has meeting rooms S219-S233.

The show floor opens to much fanfare on Tuesday, January 9 at 10am. To help get oriented, there is a free tour hosted by CES partner Female Quotient that departs 9:30am from room N255 upper level of North Hall and concludes at 12pm when FQ’s speaker series kick off at Aria, To help foster networking for women who comprise only 33% of tech workers, 12% of AI researchers and 2% of venture-backed startup founders, FQ is offering free CES registration codes through January 5.

Tech West

Tech West is located Center Strip at the Venetian and is home to the Epcot of CES—Eureka Park—a wonderland of startup pavilions from around the world. It’s also where the keynotes are held. You’ll want to schedule a day here.

Level 1 Hall G Booths 60000-63999 is where Eureka Park comes alive with robots mixing with dignitaries from across the globe hawking their wares amid boozy treats. Here exhibitors include Owlet Bikes (60435), Ilume (60459), Gluxkind (60461), IKI (60801), Kepler Exploration Robotics (60840), Chef AI (61044), Leafi (61238), India Economic Development (61261), UNLV (61435), Israel Pavilion (61701), Hyundai/Kia (62056), Italian Trade (62000, 62201), Sense Glove (62100), Japan J-Startup (62801), Helper Robotics (62919), Korea Pavilion KOTRA (63301, 63519, 63600), Taiwan Tech Area (62700, 62901), US Navy (60516) and Woosh Air (61234). Conference rooms on this level included Galileo 901-1007, Marco Polo 701-807 and Casanova 501-607 and there are additional booths 73000-75999.
Level 2 Halls A-D Booths 50000-54999 is the main exhibition floor and where celebrities like Dr. Oz through Jillian Michaels often make appearances. Focused on lifestyle and wellness, exhibitors include Hyundai (51266), Photon Sail Technologies (52544), Kohler (52817), Duracell (53555), AARP AgeTech (Intuition Robotics, Freestyle 53623, 54223), Ambient Photonics (53755) and Lifespan Fitness (54703). The CES Innovation Showcase Awards can be found in Booth 56332. Media Room is in the Venetian Ballroom. Rooms on this level include Bellini 2001-2106 (MeetKai 2003), Titian 2201-2306, Veronese 2401-2506 and Bassano 2601-2806.
Level 3 is where Lido 3001-3106, Murano 3201-3306, San Polo 3401-3506, and Toscana 3601-3806 rooms are located.
Level 4 is where Delfino 4001-4106, Lando 4201-4306, Marcello 4401-4506 and Zeno 4601-4806 rooms are located.
Level 5 is the Palazzo Ballroom where the CES Keynotes are held.

Tech South

Across the street is Tech South at the Aria Hotel which is home of C Space, where Hollywood comes to talk about trends in streaming content and technology. Most of the sessions are in the Joshua rooms on Level 1 East and there appears to be a badge pickup location on Level 2 near the Mariposa Ballroom Storytellers Stage. Primrose Ballroom and Verandas is on Level 3.

Panels, Popups and Parties

Although the biggest events have yet to be announced, some party invites have already gone out, including Ludacris playing Amazon After Dark at Jewel Nightclub. As more get announced, I’ll be updating. Many of the panels and keynotes are expected to be streamed online and in the app. Here are some of the highlights. Feel free to add your favorites in the comments.

Sunday, January 7 – Media Day 1

1-2:45pm, Showstoppers preview, Mandalay Bay Palm A

4-4:45pm, CES 2023 Tech Trends To Watch, Mandalay Bay Shoreline Exhibit Hall

5-8:30pm, CES Unveiled party, a showcase of CES Innovation Award honorees, Mandalay Bay Shoreline Exhibit Hall

Monday, January 8 – Media Day 2

8-8:45am, LG Electronics press conference, Mandalay Bay South Seas ABE

9-9:40am, AI in Entertainment with IBM’s Steve Canepa, Nvidia’s Richard Kerris, Nokia’s Leslie Shannon, Aria, L1 Joshua 9 (continues 10-10:40am in Joshua 8)

9-9:40am, CES Trends to Watch, LVCC West L2 W232

9-9:45am, Bosch press conference, Mandalay Bay Banyan ABCD; Hisense, South Seas F

10-10:45am, Panasonic press conference, Mandalay Bay Jasmine; Valeo, Reef ABC

11-11:40am, Future of TV panel with Tubi’s Melanie Brown, PBS’ Ira Rubinstein and Disney’s Grant Michaelson, Aria L1 Joshua 8

11-11:40am, Monetizing Immersive Hollywood with AI panel with Napster’s Jon Vlassopulos, Aria L1 Joshua 9

11-11:45am, TCL press conference, Mandalay Bay Islander BCGH

1-1:40pm, Electric Vehicle Report panel, LVCC West L2 W219

1-1:40pm, AI XR panel with Paramount’s Ted Schilowitz. Aria L1 Joshua 9

1-1:45pm, Hyundai press conference, Mandalay Bay South Pacific ABCD; Powerfoyle Exeger press conference, Reef DE

2-2:40pm, Virtual Humans Hollywood CGI to Chatbots panel, Aria L1 Joshua 8

2-2:40pm, AI Threat panel with SAG-AFTRA’s Danielle Van Lier, Aria L1 Joshua 9

2-2:45pm, Samsung press conference, Mandalay Bay South Pacific EFGHIJ

3-3:40pm, Media disruption panel with Audacy’s Paul Suchman, SiriusXM’s Lizzie Widhelm, iHeart’s Will Pearson, Aria L1 Joshua 9

3-3:40pm, Cracking the Smart Car panel, LVCC West L2 W232

3-3:45pm, Kia press conference, Mandalay Bay Islander AF; Doosan, Tradewinds CD

4-4:40pm, Monetizing Streaming panel with Uber, Amazon, Samsung TV Plus and Vizio, Aria L1 Joshua 9

5-5:45pm, Sony press conference, LVCC Booth 18600

6:30pm, Siemens CEO Dr. Roland Busch Keynote, Venetian L5 Palazzo Ballroom

7-10:30pm, Pepcom Digital Experience at the Mirage (media only)

Tuesday, January 9 – Opening Day

8:30am, CTA Opening Remarks with Gary Shapiro, L’Oreal CEO Nicolas Hieronimus

9-9:40am, Shaping the Future of Electrification panel, LVCC West L2 W218; Sustainability in Motorsports panel, Aria L1 Joshua 8

9:30am-12pm, Women Walk the Floor Tour, LVCC, North Hall Upper Level, N255, RSVP: thefemalequotient.equalitylounge.com/womenwalkthefloortour

10-10:40am, Deep Fake and The War on Trust panel, LVCC West L2 W219

11-11:40am, EV energy management panel with Google’s Tyson Brown, Venetian L4 Marcello 4404; Don’t Click That Link panel with FCC’s Alejandro Roark, LVCC North L2 N258

12-7pm, Equality Lounge panels, Aria Sky Suites, North Valet Entrance, RSVP: thefemalequotient.equalitylounge.com/ces2024

1-1:40pm, AI & Robotics in Agriculture panel with The Spoon’s Michael Wolf and John Deere’s Justin Rose, Venetian L4 Lando 4302; Data is the 5th Industrial Revolution panel with Department of Homeland Security’s Dimitri Kusezov, Venetian L4 Lando 4304; Smart Home Innovations panel, Venetian L4 Marcello 4404; Future of Auto Sales with AI panel, LVCC West L2 W232

2pm, Walmart CEO Doug McMillon Keynote, Venetian L5 Palazzo Ballroom; Amazon storytelling panel, Aria L2 Mariposa 4; Box Office vs Home Entertainment panel, LVCC L2 W218; Indoor Farming panel, Venetian L4 Lando 4302; Your New BFF Is A Robot panel, LVCC North L2 N258; Can IoT Device Certification Better Protect Consumers panel, LVCC N L2 N262

3-3:40pm, Comscore and Google look at Super Bowl advertising panel, Aria L2 Mariposa 4; Smart Home Data Security panel, Venetian L4 Marcello 4404; Robots at Work panel with Motional’s Laura Major and Nvidia’s Gerarda Andrews, LVCC North L2 N258

3:40-4:40pm, Trade in Tech panel on how trade policy can serve peace and innovation in the world, LVCC North L2 N262

4-4:40pm, Wide World of Drones panel with Wing’s Shannon Nash, LVCC North L2 N258

5pm, Intel CEO Pat Gelsinger and Elevance Health CEO Gail Boudreaux Keynote, Venetian L5 Palazzo Ballroom

6-8pm, BrandsGPT Generative AI reception, Lando 4304, Venetian

6-10pm Showstoppers party at Bellagio (media only)

8pm-1am, Amazon After Dark party with Ludacris, JEWEL Nightclub at Aria, RSVP: amazonadvertisingevents.com (invite only)

10pm, Steve Aoki playing Caesars Omnia Nightclub

Wednesday, January 10

8:30am-6:30pm, Equality Lounge panels, Aria Sky Suites, North Valet Entrance, RSVP: thefemalequotient.equalitylounge.com/ces2024

9am, Hyundai CEO Kisun Chung Keynote, Venetian L5 Palazzo Ballroom

9-9:40am, Building a modern media company panel with Candle Media’s Brent Weinstein, Aria L1 Joshua 9; How AI is Transforming Food from Chef Watson to ChatGPT panel, Venetian L4 Lando 4304; Middle Lane: Self-Driving Cars Today panel with Mobileye’s Johann Jungwirth, LVCC North L2 N250

9-9:45am, Future of Entertainment panel with TikTok’s Catherine Halaby, Disney’s Rob Mills, NBCU’s Romina Rosado, Aria L1 Joshua 8

10-10:40am, 3D Printed Food & Robotic Chefs panel with The Spoon’s Michael Wolf, Venetian L4 Lando 4304; Revolutionizing Athlete Safety with Emerging Health Tech panel, LVCC West L2 W232; Self-Driving Has Entered the Rural Chat panel, Venetian L4 Lando 4302; Future of EV Batteries is Big panel with Brunswick’s Perissa Bailey, LVCC West Level 2 W219

10:15-10:35am, Fireside Chat with Prime Video Albert Cheng and Variety’s Todd Spangler, Aria L1 Joshua 8

10:20-11:20am, Conversation with FTC Rebecca Slaughter, LVCC North L2 N262

11-11:40am, Smart Aging panel, Venetian L4 Marcello 4404

2-2:40pm, AI Revolutionizes Sports & Entertainment at the Paris Olympics, LVCC North L2 N258; Elo Health’s Ari Tulla, Viome’s Naveen Jain and THe Production Board’s Rachel Konrad on the Personalized Food Future, Venetian L4 Lando 4304; Where Should Air Taxis Land? with Joby’s George Kivork, LVCC West L2 W219

2-3pm Fireside Chat with Qualcomm CEO Cristiano Amon, NASDAQ CEO Adena Friedman and Fox’s Liz Claman, Venetian L5 Palazzo Ballroom

2:10-2:30pm, Headliner Conversation featuring Roku president Charlie Collier, Aria L1 Joshua 8

3-3:40pm, Peak EV panel with US DOT Andrew Rogers and Blink Charging Brendan Jones, LVCC West L2 W219; Circular Fashion panel, Aria L2 Mariposa 4

3:50-4:30pm, Media Titan Predictions panel , Aria L1 Joshua 8

4-4:40pm, Future of Biosensing panel with General Catalyst’s Stephen Klasko, LVCC North L2 N250, Shoppable Videos and Frictionless Checkout panel with Shopify’s Helen Mou and Pinterest’s Julie Towns, Venetian L4 Marcello 4404; Building Next Generation Restaurant panel with McDonalds Michelle Gansle, Venetian L4 Lando 4304

6-9pm, Pinterest New Era Happy Hour, Blue Ribbon Brasserie at The Cosmopolitan Hotel, Level 3, Boulevard Tower, RSVP: pinterestces.com

6pm, Fireside Chat with Best Buy CEO Corie Barry and Fortune CEO Alan Murray (invite only)

6:30-7:30pm, Equality Lounge cocktail party, Aria Sky Suites, North Valet Entrance, RSVP: thefemalequotient.equalitylounge.com/ces2024

9pm-2am, Cooler Master Tech Experience Party at The View at the The Palms Casino Resort, RSVP here.

Thursday, January 11

9-9:40am, Longevity and Biohacking panel, Venetian L4 Marcello 4404; Qualcomm, Delta, Panasonic and Volvo on Sustainability, Venetian L4 Lando 4304

10-10:40am, Everywhere Connectivity From Space panel, LVCC West L2 W218; New Workplace Toolbox with Canon’s Tom Cusanelli, Venetian L4 Lando 4302

10:20-11:20am, CTA US Government Fireside Chat, LVCC North L2 N262

11-11:40am, Future Hospitality Experiences Are Awesomely Digital panel with Hyatt’s Arlie Sisson, Venetian L4 Marcello 4404; Green AI: Waste Not Want Not panel with PepsiCo’s Rene Lammers, Venetian L4 Lando 4304

2-2:40pm, Healthtech panel with GoodRx Doug Hirsch, LVCC North L2 N250; Trends in Assistive Tech panel, Venetian L4 Marcello 4404

3-3:40pm, Smart Home Appliances session with Whirlpool’s David Bean, Venetian L4 Lando 4302